I too am guilty of calling the recent surge in true cider a "re-emergence" and a "revival" but it's only because I'm not looking at extended history. Cider was popular in America all throughout the 17
th century, the 18
th century, and the 19
th century; it was even popular for a good part of the 20
th century. As far as American history is concerned, cider as a popular drink should be considered the norm; it's only been "missing" since about WWII. So even though it feels like a revival, the better way to say it is: Cider is awakening from a brief nap.